Starbucks Mobile App
The Starbucks Mobile App was one of the first mobile payment apps for a retail store. They have created a way in which you no longer need your credit card to pay for your favorite Starbucks treats, instead they can just take your phone and scan it at the register which is hooked up to your debit or credit card.
The app also has many other amenities. These amenities include a map of where you are and where the closest Starbucks is to you at that moment. It includes the hours of operation and if that store has wifi. Also it has information about the drinks such as the calorie count and what is in what drinks. One major thing that they have on the app is the rewards program. It runs something like, you receive different amount of points for different purchases. When you reach a certain amount of those points you are rewarded with items such as drinks and food. The last thing that the mobile app contains is a dashboard where all of your information is stored and you can access everything within the app.
The app truly is innovative for the mobile world. In fact, I think that they are foreshadowing what our payments are going to be like in the future. I think we are going to be able to access everything on our phones in a couple of years including our credit and debit cards
These QR and Bar Codes that Starbucks are using are actually incorporated into their mobile app. It is a way for customers to use their mobile phones to pay for their drinks. When they hand the picture of the QR or Bar Code to the cashier they scan it and wallah you paid for your drink !
They also use QR and Bar Codes on the back of their reward and gift cards. By doing this it not only speeds up the process of purchasing your drinks and food but the customers have fun doing it
RECENTLY: Starbucks has released a campaign which has a QR code on their new coffee bags. They are hosting these QR codes through Scanlife.com. When people scan the bag, they can be directed to videos, information and vote for their favorite flavors. It is more easily stated by ScanLife themselves,
" Starbucks wanted their customers to learn more and engage by identifying with the “Roast they Love the Most.” Plus, they needed an easy way to give customers information on the various flavors of bagged coffee to help them make more informed decisions." (ScanLife.com)